In order to get started the right way, we need to begin by understanding how our site will be configured – Aligning resources.
What is the required functionality? What will the primary content be? How many people will be working on it? This is referred to as needs analysis, the stage in which you determine what your deck will look like, how big, and what it has to do. The description of this step may be short, simply because much of the process involves asking questions specific to your situation, but the importance of this initial planning cannot be overstated.
It’s important, then, before starting any other work, to align your efforts with your marketing team. Since your website exists as an extension of their efforts, copy, images, and aesthetic should all facilitate their efforts in order to create a coherent, multi-channel brand presence. Bring your marketing team on-board for discussions and plan accordingly to accommodate their needs. Next, evaluate your personnel requirements based on the initial needs assessment and assemble your team. Begin by determining who’s responsible for what. Responsibilities may include, but are not limited to: