The building website structure depends, how you define your content will be presented. You’ll have slideshows, text, videos, and presentations, but how will they be presented?
Will a slideshow be laid out like a gird or as a rotating carousel?
Text will obviously appear as text often does, but what information will be available about authors, titles, and subjects?
Will you present related stories or a subscription call-to-action at the bottom?
Each of these questions will help determine layout and clarify presentation moving forward. Start building the pieces of the final assembly before putting them in place. Before they receive the receive coding, primary pieces can be drawn-up based on content. This may include, but is not limited to:
- Banner advertising
- Physical products
- Email newsletters
- Image galleries
- Staff directories
- Incoming RSS feeds
The key here is to focus on the content not the design. Content involves titles, text, video, message, author, attribution, and subject. Design, on the other hand, comes next.