ECOMMERCE-SHOP PRICING

E-commerce websites are booming. According to projections, worldwide retail e-commerce sales will reach $4.5 trillion by 2021. Sure, who doesn’t like to order comfortably from home.

Perhaps you are also thinking about getting involved in e-commerce? Done right, it can really be worth it. But before you fall into daydreams of bathing in money à la Dagobert Duck, you have to invest in an online shop. You’ve probably already asked Google about this. But the articles and data on the internet are rather vague. They explain what software and tools you’ll have to invest in (domain, hosting, plugins, Paypal, SSL, design, development, to name a few), but not exactly how much.

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Numbers, Data, Facts

According to new studies and projections, ecommerce experts anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a future of steady upward trend with no signs of decline.

The numbers speak for themselves: now is a great time to get into online trading. More and more people are using the opportunity to order their goods and products online and have them delivered them to their homes. – They could be your products.

Costs for Work Effort

When drawing up a cost breakdown for the installation of a E-Commerce shop, one thing mustn’t be forgotten: the cost of the work involved in planning, designing, and setting up the shop.

Planning & Design

Before you get started and set up your shop, it makes sense to plan its structure and content. You should answer the following questions:

What kind of shop do I need?
WordPress offers different themes that are ideal for different types of shops. From hotel to bookshop to bistro, you will find the right theme for your shop.

How many products do I want to sell?
How many product categories? The answer to this question leads you directly to the next question, namely:

Which extensions does the shop need?
Think in advance what you would like to offer your customers in terms of service. The more comfort for the customer, the more Extensions you have to expect in general.

What should the layout of the shop look like?
The layout of a shop can also contribute a lot to customer satisfaction. Amazon’s product page layout is so well-known that it can already be described as the ideal and most intuitive layout. Create a draft of the layout to pre-define each element.

Which texts and images do you need to start the shop?
At the very least, you will need product descriptions and images for your products. Most of the time there are also texts for landing pages, about pages and maybe for a blog. Either you write them yourself and shoot your own photos, or you hire a copywriter and product photographer (more on this in the later chapter Marketing & Sales). If you outsource the texts and photos, you should order them as soon as possible so that you have all the necessary elements at hand for the design of the shop.

If you answer these questions before you start with the actual setup of the shop, you can save a lot of time and effort for later changes or a lot of trial and error. The better and more detailed your shop’s design plan, the easier and faster the design setup.

Of course, a well thought-out plan can still change during the setup phase; you may discover elements, extensions or other possibilities that you never considered during the planning phase. Answering the above questions will still serve as a red thread, so that you don’t lose sight of the essentials.

The above-mentioned questions are only the essential ones; there are many deeper aspects hidden behind them, which have to be clarified individually for each online shop. Web designers can give you wonderful support in planning and designing your e-commerce shop.

Layout

Once you have the plan and design for your shop, you can get started with the setup. Choose your layout and buy the desired extensions. It works according to the modular principle; you can place individual elements (e.g. images, shopping carts, descriptions and ratings) exactly where you would like them to be according to your layout plan. You add product images and descriptions, set prices and add extensions..

Cost Overview Installation Workload

Even if you set up your online shop completely by yourself, you can sometimes spend many hours working on it. After all, you’d be paying a webdesigner for these hours as well. Of course, we also want to include this effort for planning and design in the calculation of costs and put concrete figures behind it. To do this, we calculate a flat rate hourly wage of 90 USD / hour.

If you’re building a simple online shop with only the basic shop-extensions, the time required for its planning and design is of course less than for a huge shop that wants to offer the customer every possible service. Experience is also a factor; if you’re setting up a e-commerce shop for the first time, you are guaranteed to need a lot more time than a web designer would.

So there are an incredible number of factors that make it difficult to narrow down the amount of work involved in planning and designing your WooCommerce shop. If we take experience values and the two extremes (very simple versus very extensive shop) as a basis, we get the following range of approximate values:

Workload for a simple shop: about 60 hours. Makes a total of 5,400 USD.
Workload for a complex, extensive shop: about 300 hours. A total of 27,000 USD.