All too often, email marketers blast messages to their subscribers, yielding little more than minimal results for your company and an annoyed subscriber base.
However, by treating it as an engaging dialogue between yourself and your recipients, you can utilize email to accomplish your objectives and increase your ROI. Below is our methodology to ensure that you are getting optimal results from your email marketing campaign.
It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.
Analyze Goals & Objectives:
Most recipients spend no more than a couple seconds when viewing an email. Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action.
We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we are able to optimize your click through rates.
Nobody likes to receive an email that is not relevant to them. Through use of analytics and past user activity, we are able to only send messages to recipients who look forward to them.
Custom Landing Pages:
The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers’ expectations and complete your conversion with the use of a landing page that is synchronized with your email.
A/B Testing and Result Measurement:
All of our email campaigns involve using and measuring a/b testing to optimize your click through and open rates.