Google Core web vitals are a set of metrics related to speed, responsiveness, and visual stability.
A new page experience signal that combines Core Web Vitals with existing signals such as Mobile-friendliness, Safe-browsing, HTTPS-security, Intrusive interstitial guidelines. To be clear, a page experience that provides a holistic picture of the quality of a user’s experience on a web page. So optimizing for Google Core Web Vitals is significant and can be added as a part of technical SEO checklist.
Through extensive studies and industry research shows that users prefer sites with a great page experience. Google has added a variety of user experience earlier, such as how quickly pages load and mobile-friendliness, as factors for ranking results. Just a couple of months ago, the Google-Team announced Core Web Vitals, a set of metrics related to speed, responsiveness, and visual stability, to help site owners measure user experience on the web.
Google stated in their official blog post, “Optimizing for quality of user experience is key to the long- term success of any site on the web. Whether you’re a business owner, marketer, or developer Web Vitals can help you quantify the experience of your site and identify opportunities to improve”.
From the statement itself, Google clearly expressed that the page experience signal is a topmost ranking factor. Just like content relevancy, backlinks accounts as a most crucial ranking factor; page experience signal is what every marketer must be aware of.