SECURITY
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Passwordless login is an authentication method in which a user can log in to a computer system without the entering a password or any other knowledge-based secret.
This doesn’t mean that users are simply let into the site without any form of identity verification! With any type of passwordless login, users still have to prove that they are who they say they are with one or more forms of authentication, just not a password.
There are many types of passwordless login systems, each working a little differently. Essentially, any login process — including passwords — will rely on one of the following characteristics to verify a user’s identity:
Passwordless login works by utilizing one or more of these factors to verify a user’s identity without a password. Every authentication method boils down to the user being able to prove that they are who they say they are to a digitized system that then decides whether to grant or deny access. In a perfect world, only the intended user would be able to get in. However, each one of these methods comes with its own set of drawbacks, meaning that no authentication factor is fool-proof. So how can we make sure to choose the right system for our website? Let’s take a look at some of the top-rated and highly secure options for passwordless login.
As the most promising passwordless authentication method, email-based systems verify a user’s identity using their email address and a complex encrypted key code. Let’s walk through the process:
Passwordless email authentication methods are already becoming popular in certain contexts. One great example: nonprofit pledge giving tools. Nonprofit donations sit at the intersection between the need for tight security and the need for flawless user experience. These tools are quickly expanding to reach other contexts as well, including businesses and organizations of all shapes and sizes. Email-based authentication tools work via a concept of encrypted keys, so they’re often the fastest way for websites to get started with these innovative login techniques. Plus, almost everyone already has an email account to use!
Social sign-in and email authentication operate on similar concepts. With email-based systems, a user’s personal email address is associated with a unique encrypted key as it’s processed through layers of security. With social sign-in, a comparable process occurs through the user’s social media account. This means it verifies your permissions to view content, make posts, etc. each time you begin a new action. By checking the token’s signature against its security algorithm, the site can effectively verify users’ identity for multiple actions and subdomains, greatly reducing login friction along the way.
Social sign-in authentication is extremely efficient and flexible, but it can be tricky for some sites to implement. Not all users will come to your site ready with a social media profile in hand. Many users will be worry about sharing their sensitive data with a tech giant.
Growing in popularity is the fingerprint, face, and iris-scanning authentication (biometrics). You might already use a fingerprint or face scanner on your smartphone and probably don’t think of them in exactly these terms, but they’re a form of passwordless login that the general public is quite familiar with. The concept is simple; for fingerprint authentication, users press their thumbs on their phone’s fingerprint reader to authorize payments or gain access to their accounts. While this technique is intuitive and can completely streamline the login process to its core, it does come with some challenges. Namely, accessing technology with a fingerprint reader can be costly for your users, and the technology is less cost-effective for businesses and nonprofits.
Additionally, these technologies have also already been proven to be less secure than expected. For instance, the tiny fingerprint readers in a smartphone can only register parts of a user’s fingerprint. The odds of another person’s finger matching that part of your own print are surprisingly high. Some hackers have created a “master fingerprint” that can bypass nearly any fingerprint scanner. Biometrics are developing fast, though. A passwordless login system that makes use of encrypted email authentication and a truly secure biometric could completely change the ways in which we engage with the internet via multi-factor authentication.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
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Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
