Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.
Basic search engine optimization (SEO) is fundamental and essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
What are search engines looking for?
How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?
Most importantly, how can SEO help your web presence become more profitable?
The purpose of SEO is to create a great, seamless user experience and communicate to the search engines your intentions so they can recommend your website for relevant searches.
Trends to take note of your search engine optimization profile
With the 2014 Panda 4.0 Google algorithm update, SEO is began to change. Changing best practices, keywords and relevancy are just some of the issues businesses now face. It is important to keep up with the latest trends in the space so that your business doesn’t find itself on the wrong side of a Google manual penalty that keeps you from showing up in Google’s organic results. Here are some trends to take note of when building your business SEO profile:
- Content is king
- The increasing importance of mobile
- Conversational search
- Links in press releases are great for brand recognition, but not SEO
- Relevancy of content to website theme
SEO is ever changing and 2019 isn’t an exception. Making sure that your website stays within search engine guidelines by taking these trends into account is extremely important to your organic results. If your business acts quickly, you can take advantage of competitors who have not been following SEO best practices and have been penalized in the wake of Panda 4.0 to help get the most out of these strategies and increase your business’ organic rankings.
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