Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.
Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management and both social media and content marketing. The majority of businesses today use at least one of these strategies to promote themselves. We help you find with our online marketing services your audience online, gauge the demand for your services or products, then take advantage of that demand. We are comprehensive in the sense that we not only bring you relevant traffic, we can also help you make the most of that traffic.
Search Engine Optimization
Thousands of searches are conducted every second for your products or services. With search engine optimization, you can become a primary destination for this demand. With the recent Panda 4.0 Google algorithm update, SEO is beginning to change in 2014. Changing best practices, keywords and relevancy are just some of the issues businesses now face. It is important to keep up with the latest trends in the space so that your business doesn’t find itself on the wrong side of a Google manual penalty that keeps you from showing up in Google’s organic results.
Social Media Marketing
Your audience is spending an increasing amount of time online. Older demographics are going online now, too. How are you reaching them in this new environment? BUT – Having a presence on Facebook and Twitter is no longer sufficient to provide any source of competitive advantage for companies — not when all of their competitors have a presence on Facebook and Twitter, too. Monitoring social media chatter and sentiment won’t provide any competitive advantage on its own, because all your competitors are monitoring the same content as you and can derive the same insights.
Increase your response rate from mass mailings, improve the targeting of your emails, and reduce spam reports by using professional email marketing services. Email marketing is still very effective when done correctly, but many businesses are watching their open rate tank because of careless mistakes. A low open rate produces a low click through rate, and that ultimately results in a low conversion rate. Low conversions mean low revenue, so it is important to make sure that your business is not making any common email marketing mistakes.
Pick your budget, your keywords, your geography, and times of day, then let the traffic flow to your website. We help you optimize your campaign to make it as profitable as possible. As companies struggle with keep up with the latest trends in digital marketing they now heavily rely on online pay-per-click marketing to get their brands and products noticed. The pay-per-click (or PPC) marketing method is fairly straight forward as it is exactly what it says it is. For example, when you go to a search engine and type in an inquiry such as “German lawyers” you will see several ads pop up at the top of the page and the side of the page.
Online Reputation Management
“Online Reputation Management”, or ORM, can be thought of simply as SEO combined with online public relations and social monitoring – how you or your brand is perceived online. Whether you take a proactive approach or in need of repairing a negative online perception of your company, we can help improve your reputation, online. First, we’ll think about some key aspects of online reputation management. If someone has never heard of your brand before, what type of impression are they greeted with online? Seeing how users find and interact with your site is a step toward understanding your online reputation.
To increase the percentage of visitors to your website who take an action such as purchase or request consultation (aka “conversions”), we perform conversion optimization. Conversion optimization is universally recognized as key to measuring and maximizing return on brand investment. But companies of all sizes, B2B and B2C, in all vertical industries and geographies, are struggling to implement conversion rate optimization (CRO) programs, hampered for example by lack of technology and creative resources, skilled employees and financial resources.
Has Marketing been unprofitable for your business?