Social media marketing is the process of marketing through social media sites like Twitter, Facebook and YouTube.
By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing. A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles.
It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube. Social media campaigns improve your standing on search engines like Google, they enhance your brand, they sell your products, they drive traffic to your website and they can help you gain new customers and serve current customers.
Engage Customers in Meaningful Conversations
Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate and what fresh ideas they may have.
Put a Human Face on a Big Company
Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can strip away the wall and make yourself far more accessible to the general public.
Provide Instantaneous Customer Service
Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels for customers to register complaints, concerns and suggestions. This can also be done proactively, by monitoring what people are saying about your brand online.
Use Social Media Marketing to Provide Exclusive Offers and Discounts
People are always looking for deals and social media gives businesses an opportunity to provide exclusive promotions to their most loyal cusomters. Not only do you reach a captive audience with each offering, you can measure the success of the campaign by having it exclusive to social media.
Engage Visitors by Having them Contribute Content
Another way of engaging the public is to have them contribute “content” to the social media site. A great example of this is Burberry, which created the “Art of the Trench” website to engage customers and potential customers.
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